Marketing Research Essay Example | Topics and Well Written Essays - 3000 words

securities industrying Research - Essay ExampleWith all in all of the important steps the inquiry is designed and done accordingly to fetch the ultimate outcome. Introduction Market forecasting is an important factor to be analyzed by the merchandise team of the organization. For any finding the trade research is very important. Starting from the customer satisfaction to the youthful product development and new brandmarking strategies the marketing research is important in all the aspects of marketing. This paper has different chapters dedicated to the primitive study of the marketing research. The importance of the marketing research in the finding making surgical procedure, the different methodologies and information collection techniques argon discussed thoroughly in this particular paper. The aim of this study is to understand the importance of the marketing research in the field of marketing determination making processes and forecasting. The Importance of the marke ting research The marketing research is the specific marketing function which is conducted to get the ultimate support for taking the marketing decisions (Wrenn, Stevens and Loudon, 2006). agree to the American Marketing Association the marketing is defined as the function which links the consumers, customer, and public to the seller through information (Wrenn, Stevens and Loudon, 2006). The marketing research is possible with the specified data, and it is done for some specific reason. It is a very expensive marketing affair. However, the crush marketing research does not promise to produce the best marketing decision always. The marketing research specifies the important information to be needed to analyze the point within and outside the organization. Without the marketing research no product development is possible. The proper marketing research tells the organization what are required to meet the expectations from the market. This is an essential function within the marketin g department to change the future decision towards the development. Marketing research is the ultimate option to understand the internal strength of the organizations and to a fault the expected performance from the external environment. This is the quantitative analysis which would fetch the ultimate solutions to the specified problems. The mathematical and the statistical approaches help the marketing research to have the measurable characteristics. Role of marketing research in decision making One of the main role of the marketing research is to simplify the decision making process in an efficient way. However, the complete marketing research plays two major role in the solely marketing system, and they are 1. They are the part of the marketing intelligence feedback function, and 2. It provides the ultimate quantitative data to the decision makers to take decision accordingly towards future advancement. The segmentation research and the new product research are the most lucrati ve field in the marketing for the opportunist marketing managers (McDaniel and Gates, 1998). From customer satisfaction to the brand extension, every step is taken carefully with the suitable marketing research programs by most of the organizations. square customers is the main motive of most of the organizations in the recent business environment. And, to work according to